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The Power of Influencer Marketing for writers and publishers

The Power of Influencer Marketing for Writers and Publishers

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There is an old adage that all publicity is good publicity.

I disagree.

Some might argue that the only thing worse than any kind of publicity is not being in the public spotlight at all. Oscar Wilde famously wrote in The Picture of Dorian Gray, “[…] The only thing worse than being talked about is not being talked about.”

However, in the age of the internet, managing the public image of your brand can become an insurmountable task if you start circling the drain. Hitching your wagon to the wrong horse…er, I mean people…can also irreparably tarnish your reputation.

And you better believe that all that bad publicity will not be good for your brand.

However, there are types of publicity that can do wonders to boost your image, raise your status, and get you and your work in front of more people. It’s known as influencer marketing. [click to continue…]

Janet Kozak is the Community Manager for Noor Kids as well as the Founder of ContentStrategyPlan.com and JanetKozak.com. Her passion is Content Marketing. Janet helps businesses and bloggers craft PR and Content Marketing strategies for their brands.

Janet’s bylined articles are featured in dozens of print and online publications including; About Islam, Al Jumuah, Islamic Horizons, The Islamic Monthly, Productive Muslim, SISTERS Magazine, and Women’s INC. She’s also been interviewed for The Huffington Post, Glassdoor, Work At Home Success, My Corporation, The New York Public Library, and NBC News.

Content Marketing Strategy for writers and authors

How to Develop a Content Marketing Strategy: for Writers and Authors

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Developing a content strategy is a key component of online marketing and book promotion. If you’re planning to market your book (or multiple books) online, you’ll need to create, publish, and distribute content to your targeted audience.

If you’ve heard the term “Attraction Marketing,” content marketing as part of a content strategy is a similar principle: the aim is to attract your ideal customers and readers to you with your marketing.

Arguably most everything we write or create is “content marketing” in a certain sense, even if you’re not specifically selling something. It’s content marketing because you have something to say and you have an audience in mind – an audience that you want to read your work.  [click to continue…]

Janet Kozak is the Community Manager for Noor Kids as well as the Founder of ContentStrategyPlan.com and JanetKozak.com. Her passion is Content Marketing. Janet helps businesses and bloggers craft PR and Content Marketing strategies for their brands.

Janet’s bylined articles are featured in dozens of print and online publications including; About Islam, Al Jumuah, Islamic Horizons, The Islamic Monthly, Productive Muslim, SISTERS Magazine, and Women’s INC. She’s also been interviewed for The Huffington Post, Glassdoor, Work At Home Success, My Corporation, The New York Public Library, and NBC News.

writer marketing tips

7 Marketing Tips to Avoid Becoming a Starving Writer

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In your writer’s nook, office or imagination, you may be a published author or highly sought after freelancer. But unless people other than your significant other have read your work, you may need to work on your marketing. In order to get your work into the hands and hearts of the general public, you’ll need to know a few marketing secrets that will help people get to know your name and familiarize them with your writing style. Here are a few tips to landing more clients and marketing your writing services:

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Sakeena is a freelance writer, author, and founder of the Muslim Writers and Publishers Association. Her dream is to help Muslim writers share their stories with the world. She is currently working on a memoir and preparing for the launch of MWPA.